Một số use case trong customer journey

ONBOARD

Contextually introduce and inform. Capture key identity elements.

• Referrer Source Targeting
• New Visitor Education
• Weather and Geo-targeting
• Exit Intent
• Email Capture

DISCOVER

Inspire and ensure easy exploration of relevant products and content.

• Promotional Targeting
• Einstein Recipes – Content
• Einstein Recipes – Brand, Category and Products

COMPARE

Encourage active product evaluation. Recognize signs of defection.

• Comparison Shopping
• Persistent Messaging (Recently Viewed)
• Einstein Recipes – 404 Error, Out of Stock, Null Search Product Recs
• Einstein Recipes – Similar/YMAL Products

CONVERT

Eliminate friction points. Prevent abandonment.

• Cart Abandonment
• Einstein Recipes – Add to Cart Recommendations
• Targeted Offers by Segment

EXPAND

Intelligently cross- and up-sell to increase UPT and AOV.

• Preference Capture
• Einstein Recipes – Cross-sell Products
• Einstein Recipes – Add to Cart Value Threshold Recommendations
• Einstein Recipes – Upsell Products

RETAIN

Reinforce relationship. Continually nurture to grow LTV.

• Prompt for Survey or Review
• Lifecycle Segmentation & Targeting
• Einstein Recipes – Post-purchase Products