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Một số use case trong customer journey

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ONBOARD

Contextually introduce and inform. Capture key identity elements.

DISCOVER

Inspire and ensure easy exploration of relevant products and content.

  • Promotional Targeting
  • Einstein Recipes – Content
  • Einstein Recipes – Brand, Category and Products

 

COMPARE

Encourage active product evaluation. Recognize signs of defection.

  • Comparison Shopping
  • Persistent Messaging (Recently Viewed)
  • Einstein Recipes – 404 Error, Out of Stock, Null Search Product Recs
  • Einstein Recipes – Similar/YMAL Products

 

CONVERT

Eliminate friction points. Prevent abandonment.

  • Cart Abandonment
  • Einstein Recipes – Add to Cart Recommendations
  • Targeted Offers by Segment

EXPAND

Intelligently cross- and up-sell to increase UPT and AOV.

  • Preference Capture
  • Einstein Recipes – Cross-sell Products
  • Einstein Recipes – Add to Cart Value Threshold Recommendations
  • Einstein Recipes – Upsell Products

 

RETAIN

Reinforce relationship. Continually nurture to grow LTV.

  • Prompt for Survey or Review
  • Lifecycle Segmentation & Targeting
  • Einstein Recipes – Post-purchase Products
Bài viết khác
Gửi Email Marketing miễn phí từ Google Sheet

Gửi Email Marketing miễn phí từ Google Sheet

Bởi Fang.2F
August 26, 2020 · 1 phút đọc